Areej Fatima

SEO Specialist

Hozanas • Freelance

Mar 2023 - Feb 2026 • 2 yrs 11 mos

Developed end-to-end SEO strategies for 10+ clients across home services, automotive & financial sectors. ○ Achieved a 45% year-on-year increase in organic traffic through precision keyword targeting. ○ Led local SEO campaigns generating a 70% uplift in organic leads for key clients. ○ Conducted comprehensive technical SEO audits — Core Web Vitals, crawl errors & site speed. ○ Improved target keywords to top-5 Google positions, enabling clients to reduce PPC spend entirely. ○ Delivered transparent monthly reporting via Google Analytics and Google Search Console.

Search Engine Optimization

Innoveda • Meio período

Nov 2022 - Feb 2023 • 3 mos

Increased organic website traffic by 40–120% within 3–6 months through strategic keyword optimization and content improvements. Ranked multiple high-competition keywords on Google’s first page, boosting visibility for health-related products. Improved website domain authority by implementing high-quality backlink strategies and outreach campaigns. Reduced website bounce rate by optimizing on-page SEO, UX, and internal linking structure. Successfully optimized product pages for health niches, improving conversion rates and user engagement.

Junior SEO Specialist

burstaedtcreative • Freelance

Dec 2019 - Sep 2021 • 1 yr 9 mos

○ Supported full-service SEO campaigns: link building, on-page optimisation, and technical consultancy. ○ Secured 6 quality backlinks per month for SaaS & fintech clients, boosting domain authority. ○ Contributed to campaigns achieving 35%+ organic search growth within 14 months. ○ Performed technical site audits and supported website migration projects maintaining organic rankings. ○ Produced clear SEO performance reports tailored to clients with varying technical knowledge.