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radhika_mktg

Radhika S

@radhika_mktg

Senior Marketing Strategist, Growth Consultant

Estados Unidos
Inglês, Hindi
Algumas informações são exibidas no idioma inglês.
Sobre mim
I am a data-driven Lifecycle & Growth Marketing leader with 9 years of experience driving acquisition, retention, and revenue growth for brands like Nordstrom and Amazon. I specialize in omnichannel campaigns across email, SMS, and paid media, blending analytical rigor with cross-functional execution to scale customer engagement and ROAS.... Saiba mais

Habilidades

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radhika_mktg
Radhika S
offline • 

Conheça meus serviços

Estratégia de marketing digital
I will build your lifecycle marketing and retention strategy
A partir deUS$ 150 /projetoMais detalhes

Experiência profissional

Nordstrom

Digital Marketing Manager, Customer Lifecycle

Nordstrom • Período integral

Jan 2022 - Jan 2025 • 3 yrs

Led lifecycle marketing strategy across Nordstrom and Nordstrom Rack, driving engagement and revenue through owned channels. Developed data-driven campaigns across email and app, increasing engagement by 20%. Expanded marketable reach by 23% through integrated acquisition and win-back programs. Led the launch of SMS as a new lifecycle marketing channel.

Amazon

Lifecycle Marketing Manager

Amazon • Período integral

May 2020 - Apr 2021 • 11 mos

Managed omnichannel acquisition and lifecycle campaigns across Amazon owned, outbound, and paid media channels to grow the Amazon Kids+ subscription business. • Led seasonal and holiday campaigns that exceeded customer acquisition targets by 25%. • Supported strategic brand partnerships and Q4 global GTM launches, coordinating execution across marketing, creative, product, and partner teams. • Built and tested promotional frameworks to improve subscription conversion, retention, and long-term customer lifetime value.

Zulily

Outbound Marketing Manager

Zulily • Período integral

Jan 2019 - Apr 2020 • 1 yr 3 mos

Owned SEM strategy and managed a multi-million-dollar budget, doubling ROAS and tripling revenue. Led global email operations for tens of millions of users, using A/B testing to increase engagement by 10%. Partnered with engineering on site search upgrades and reallocated international budgets during pandemic-related disruption.