r
rachmeyer

Rachel Meyer

@rachmeyer

Senior PPC and Google Ads Strategist

Estados Unidos
Inglês
Algumas informações são exibidas no idioma inglês.
Sobre mim
I’m a senior digital media strategist with 15+ years of experience building and managing paid media campaigns that drive measurable results. I specialize in Google Ads and PPC for B2B, service-based and lead generation businesses. My experience spans paid search, paid social, display and programmatic, with a strong focus on strategy, campaign structure, optimization and performance. I bring senior-level thinking with hands-on execution—so you get both the strategy and the person actually doing the work. ... Saiba mais

Habilidades

r
rachmeyer
Rachel Meyer
offline • 

Conheça meus serviços

Consultoria de Configuração e Estratégia
I will create google and bing PPC campaigns for lead gen and sales
Marketing de Mídias Sociais
I will set up strategic facebook and instagram meta ad campaigns

Experiência profissional

Whereoware

Associate Director of Media

Whereoware • Período integral

May 2021 - Present5 yrs 4 mos

* Lead paid media strategy and execution across Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, display and programmatic. * Manage B2B and B2C campaigns focused on lead generation, customer acquisition and measurable business growth. * Oversee media strategy across accounts ranging from local campaigns to complex, multi-market programs with significant annual media budgets. * Build, restructure and optimize PPC accounts across search, Performance Max, display and video. * Lead keyword strategy, audience targeting, bidding, budget allocation, testing and ongoing performance optimization. * Use GA4 and performance data to connect media investment to conversions, lead quality and business outcomes. * Partner with SEO, analytics, creative and development teams to improve the full path from search and ad exposure through conversion. * Serve as a senior client strategist, translating performance data into clear recommendations and opportunities for growth.