Sydney R

Email Marketing & Automation Specialist | CRM & Funnel Strategist

Freelance Web Designer • Freelance

Apr 2026 - Apr 2026 • 0 mos

I’m an Email Marketing and Automation Specialist with hands-on experience building high-converting systems for eCommerce brands, particularly within regulated and sensitive industries. My focus is on turning traffic into revenue through well-structured funnels, lifecycle automation, and strategic customer journeys. I’ve successfully implemented full email ecosystems using platforms like MailerLite and HubSpot, including abandoned cart recovery, post-purchase flows, upsell sequences, winback campaigns, and lead capture systems. These setups are designed not just for engagement, but for measurable revenue growth—recovering lost sales, increasing average order value, and driving repeat purchases. On the technical side, I’ve handled WooCommerce integrations, ensuring accurate tracking of customer behavior, purchase activity, and segmentation for precise targeting. I also design and optimize pop-ups and landing pages that convert visitors into subscribers while maintaining a clean and compliant user experience. A key part of my work involves navigating compliance-heavy niches, where ad restrictions and platform policies must be carefully considered. I build funnels and messaging strategies that stay within guidelines while still performing effectively. Overall, I combine strategy, technical setup, and conversion-focused copywriting to deliver systems that run automatically and consistently generate results for clients.