Rabia

UI Designer

QuickPantri • Freelance

Jun 2024 - Jun 2026 • 2 yrs

Worked closely with the client on the visual design and creative development of their digital product. My role covered UI improvements, marketing visuals, AI generated content, video creation, and presentation design. I improved the existing UI to make the product look cleaner and easier to use, while also creating the visual content needed to present and promote it. This included UGC style videos, storyline based videos, product demo videos, advertising creatives, flyers, product mockups, pitch decks, and other promotional graphics. A large part of the work involved creating AI generated visuals and video content using tools such as Magnific, then refining the results to make them look polished, realistic, and suitable for marketing. The goal throughout the project was to keep the visual quality consistent across the product, presentations, advertisements, and promotional content. The project gave the client a complete range of visual content that could be used across product presentation, marketing, advertising, and social media. I helped turn ideas and product features into clear visual stories through UGC content, demo videos, promotional videos, mockups, and pitch presentations. The UI improvements helped give the product a more polished and professional appearance, while the AI generated content made it possible to create engaging visual campaigns and marketing material efficiently. Another key achievement was maintaining a consistent visual direction across different types of content, so the UI, videos, flyers, mockups, advertisements, and presentations all felt like part of the same product and brand.