Pyae Phyo Aung

Performance Marketing Specialist

ONE Cash • Freelance

Dec 2024 - Present • 1 yr 9 mos

• Managed app-install campaigns, driving significant growth in user acquisition and in-app engagement through strategic audience targeting and creative optimization • Optimized marketing strategies to maximize high-value user actions while maintaining efficient advertising spend across multiple channels • Designed and executed comprehensive full-funnel marketing initiatives, progressing users from awareness through conversion • KEY ACHIEVEMENT – Achieved significant cost optimization across paid channels, reducing Meta CPM by 42% and Google CPM by 26%, while decreasing Meta CPI by 52%, Google CPI by 38%, and Meta CPC by 93% through strategic bid adjustments, audience refinement, and continuous creative testing.

Performance Marketing & E-commerce Specialist

Trucare FZC • Período integral

Jul 2024 - Jul 2026 • 2 yrs

• Managed all paid marketing channels (PPC, retargeting, display, SEM) across 6+ brands, optimizing bid strategies and creative assets for maximum performance • Developed and executed campaigns with monthly budgets exceeding 10K AED, implementing rigorous A/B testing to continuously improve conversion rates and efficiency • Launched multiple D2C Shopify stores with comprehensive tracking infrastructure (Google Shopping, Meta Pixel, GA4, GTM) including site architecture evaluation, UI/UX optimization, and market awareness strategies • Executed full-funnel marketing strategies from prospecting to retargeting, optimizing conversion funnels for maximum ROAS across all D2C platforms • KEY ACHIEVEMENTS – Successfully launched Nanit.ae and two additional D2C platforms for UAE and GCC markets, generating 61K AED in sales within 45 days with a 9:1 ROAS. Executed end-to-end site optimization from UX design through market launch to performance scaling.

Performance Marketing Specialist

Prudential Myanmar Life Insurance • Período integral

Jan 2024 - Jul 2024 • 6 mos

• Planned and executed comprehensive performance marketing campaigns across web, SEO/SEM, email, social media, and display advertising channels • Built and strengthened brand social media presence while monitoring campaign performance through advanced dashboarding and analytics • Identified market trends and strategic insights to optimize spending, performance, and overall marketing efficiency • Collaborated with agency partners and external vendors to enhance campaign execution and deliver measurable results • KEY ACHIEVEMENT – Implemented marketing automation using HubSpot CRM to nurture pipeline leads and drive conversions. Optimized agent recruitment campaigns, achieving a cost-per-lead 67% lower than the previous benchmark.