Sarkar

Senior CRM Automation Engineer

Solar 1 Nation Electricals • Freelance

Jan 2025 - Present • 1 yr 4 mos

At Solar One Nation, I am responsible for architecting and maintaining the company’s CRM automation infrastructure, ensuring seamless integration between lead capture channels, internal sales processes, and customer communication systems. My work involves designing advanced workflow automations that manage the full customer lifecycle — from inbound lead capture and qualification to consultation scheduling, installation coordination, and post-installation follow-up. I configure automated triggers, conditional logic, tagging systems, pipeline stage automation, and task assignments to create a structured and scalable operational framework. I integrate web forms, landing pages, call tracking systems, and third-party tools directly into the CRM to ensure accurate data synchronization and real-time lead routing. This includes webhook configurations, API-based integrations, and structured data mapping to eliminate manual entry and reduce operational friction. I develop segmented email and SMS automation sequences for lead nurturing, appointment confirmations, reminders, re-engagement campaigns, and customer retention workflows. These campaigns are optimized using behavioral triggers, dynamic fields, and timing logic to maximize engagement and response rates. Additionally, I build and optimize multi-stage sales pipelines with automated status updates, internal notifications, and performance tracking dashboards. This enables better forecasting, accountability, and visibility across the sales and operations teams. My focus is on building a reliable, scalable CRM ecosystem that improves response time, increases conversion efficiency, reduces manual processes, and supports long-term operational growth within the renewable energy sector.

GoHighLevel and Ads Management

G & R Door and Window • Freelance

Dec 2023 - Present • 2 yrs 5 mos

As a Digital Marketing, Web Development & CRM Automation Specialist, I currently manage GoHighLevel systems and paid advertising campaigns for G & R Door and Window, a home improvement company serving Miami-Dade and Broward counties. Since January 2024, I have been responsible for developing and executing complete digital growth strategies focused on impact doors, windows, and roofing services. My role combines website development, performance marketing, automation, and sales pipeline optimization to generate consistent, high-quality homeowner leads. Key Responsibilities: • Developing and managing the company website to improve user experience and conversion rates • Building high-converting landing pages and booking funnels • Planning, launching, and optimizing Facebook & Instagram ad campaigns • Writing high-converting ad copy in English and Spanish • Implementing radius-based targeting (25–65+ homeowners within service areas) • Designing and deploying marketing automation workflows (SMS, email, missed-call text back) • Building structured sales pipelines inside GoHighLevel • Managing retargeting campaigns to increase conversions • Monitoring KPIs including CPL, CTR, booking rate, and ROI Key Achievements: • Generated consistent qualified leads for doors, windows, and roofing services • Increased booked appointments through optimized funnels and automated follow-ups • Reduced lead response time using CRM automation systems • Built a fully automated customer journey from inquiry to closed deal • Strengthened local brand presence with bilingual marketing campaigns My focus is on building scalable digital systems that combine web development, paid advertising, and marketing automation to drive predictable lead flow, operational efficiency, and measurable revenue growth.