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Freelance Full Stack & E-Commerce Developer

FashionGo • Freelance

Aug 2026 - Sep 2026 • 1 mo

Designed and built a full Shopify storefront for Veloria, a minimalist fashion brand selling across three distinct lines, men's, girls', and kids' collections. The client came to me needing a homepage that reflected their calm, nature-inspired brand identity while still making it easy for very different shoppers to find their category fast, without the page feeling split or cluttered. I designed a deep green, nature-toned hero section anchored by large outlined typography, added an embedded brand-story video module, and built a social proof counter ("12k New Collection") to establish credibility above the fold. Below that, I structured three equally weighted collection cards the Men's, Girl's, Kid's; each with its own photography, short copy, and a clean arrow-link pattern so shoppers could self-segment in one glance. The result was a cohesive, single-brand homepage that unifies three product lines under one visual identity, giving the client a scalable template they can extend as they add new collections without diluting the minimalist aesthetic that defines the brand.

Lovable Web Developer – B2B Website UX & Design Implementation

Upwork • Freelance

May 2025 - Jun 2026 • 1 yr 1 mo

Refined an existing B2B website built in Lovable, taking a site that was already 80–90% complete and elevating it into a polished, conversion ready product ready for client facing use. Rather than a full rebuild, the engagement focused on targeted design and UX improvements layered onto the existing foundation. Working closely with the client's marketing strategist, the project translated brand strategy directly into implemented design changes, rather than starting from a blank canvas or a fresh set of mockups. Core improvements delivered: Visual hierarchy and typography: Refined spacing, font scale, and layout hierarchy across key pages to improve readability and give the site a more polished, professional feel consistent with modern B2B design standards. Layout and imagery updates: Replaced and repositioned imagery, and adjusted section layouts to better support the site's messaging and guide visitors toward key conversion points. Responsive optimization: Tested and refined the site across desktop and mobile breakpoints, resolving spacing and alignment issues so the experience remained consistent regardless of device. Embedded contact form: Built a fully functional, embedded contact form integrated directly into the site's design, matching the visual language of the rest of the page rather than feeling like a bolted on element. Branding and content updates: Updated branding elements and page copy to stay aligned with the client's evolving brand guidelines and messaging priorities. Throughout the project, the priority was implementation quality over creative reinvention working within Lovable to deliver clean, maintainable updates rather than introducing unnecessary complexity. The result was a more cohesive, higher-converting B2B site that preserved the client's original vision while sharpening the overall user experience and strengthening its credibility with prospective buyers.