Saeed

Google Ads Specialist

SPPC Digital • Freelance

Jan 2025 - Present • 1 yr 8 mos

Performance-focused Google Ads Specialist managing multi-industry lead generation campaigns across USA, Canada, and UK markets. Handled end-to-end Google Ads strategy for home services including cleaning, plumbing, gutter & window cleaning, irrigation, well drilling, and locksmith services, as well as restaurant and real estate campaigns. Built and optimized: • High-intent Search campaigns • Call-only campaigns for emergency services • Performance Max campaigns with structured asset groups • Menu and service-specific segmentation • Campaign-level negative keyword strategy For a Canadian cleaning company, scaled lead flow significantly while improving lead quality through structured keyword intent targeting, conversion tracking accuracy, and daily search term optimization. Generated 46 real estate leads in 30 days from a new account using buyer-intent keywords only, maintaining controlled CPL. Optimized call response strategy for Local Service Ads to protect ranking and improve lead quality signals. Developed lead rating systems to train Google’s algorithm toward higher-quality conversions instead of low-intent traffic. Focused on measurable ROI, cost-efficient scaling, and eliminating wasted ad spend through data-driven campaign structure and ongoing optimization.