Pinfluence

Pinterest Marketing Specialist / Pin Designer

Self Employed • Freelance

Jan 2025 - Present • 1 yr 6 mos

Provide Pinterest marketing and pin design services for a range of clients across niches including wellness, e-commerce, and lifestyle brands. Specialize in creating scroll-stopping, on-brand pin graphics and content strategies that drive traffic, engagement, and conversions. Key responsibilities and achievements: Design custom, high-converting pin graphics tailored to each client's brand identity, color palette, and target audience Develop Pinterest content strategies that map pins to the customer journey from awareness to conversion Conduct keyword research and write SEO-optimized pin titles and descriptions to improve discoverability and organic reach Create scalable, templated design systems that allow for efficient, high-volume pin production while maintaining visual consistency Manage and organize Pinterest boards to align with brand messaging and seasonal campaigns Analyze pin performance metrics to refine strategy and improve click-through rates and engagement Collaborate with clients to understand business goals and translate them into visually compelling, results-driven Pinterest content