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Português
$
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Steven
@picasso0711
Marketing Strategy and Content Architect
Estados Unidos
Inglês
Sobre mim
I work with customer-centric brands that want their marketing to reflect the care they already put into the people they serve — their consumers and guests.
Whether the need is refining brand positioning, organizing content around customer priorities, rewriting key touchpoints, or creating consistent, scalable content, I help teams move from noise to clarity — and from intention to execution.
I’m typically most useful when teams value clarity, customer understanding, and thoughtful execution over speed or volume. You can view a curated portfolio of my work here: https://portfolio.scstern.com
Habilidades
Steven
offline •
Tempo médio de resposta: 18 horas
Conheça meus serviços
Estratégia de Conteúdo
I will audit and clarify your brand messaging for customer growth
Estratégia de Conteúdo
I will build a clear content and messaging framework to guide your brand marketing
Experiência profissional
Marketing Strategist & Consultant
SS Consulting • Freelance
May 2015 - Present • 11 yrs
• Drove brand storytelling and content strategies for consumer and spirits brands; integrated CRM, digital, and experiential channels to lift engagement by 38%. • Built voice/messaging architectures used across multi‑channel campaigns; contributed to 10–15% improvements in repeat purchase and retention. • Transformed complex analytics into accessible narratives, aligning creative with KPIs and CRM performance dashboards. • Partnered with client and agency teams to plan, create, and govern content across web, email, social, and experiential touchpoints.
Director - Content Strategist
The Marketing Store • Período integral
Sep 2014 - Mar 2015 • 6 mos
• Led strategic communications for Nissan and Infiniti After‑Sales; supported a network of 1,500+ dealers. • Orchestrated integrated CRM and content initiatives that improved engagement and loyalty metrics by ~25%. • Unified data, creative, and technology teams to deploy localized content engines and on‑demand dealer communications. • Embedded behavioral insights into messaging to personalize delivery across email, web, and mobile.
Sr. Agency Leadership
Targetbase, RAPP and Other Omnicom Agencies • Período integral
Jan 2000 - Sep 2014 • 14 yrs 8 mos
Senior leadership roles with Targetbase, RAPP, and other Omnicom agencies. Led CRM, loyalty, and data‑driven content programs for Honda, Disney, Nestlé, and Hilton, including the award‑winning Precision Crafted Service Communications Program for Acura.
