Peter K

Market Research Expert

Self Employed • Freelance

Jul 2017 - Present • 9 yrs 3 mos

Founder & Lead Market Research Consultant I am the Founder of a market research firm specializing in delivering data-driven market intelligence, business validation, and growth strategy solutions for entrepreneurs, startups, SMEs, investors, and established businesses. I hold a Master of Science in Marketing and an MSc in Marketing, Innovation and Technology from the University of Nairobi, combining strong academic expertise with practical business research experience. I have helped clients evaluate new business ideas, identify profitable market opportunities, understand customer behavior, assess competitors, and develop actionable growth strategies. My reports combine both primary and secondary research to provide clear insights that support informed decision-making. Core Areas of Expertise • Market Research & Competitive Analysis • Industry & Market Intelligence • TAM, SAM & SOM Market Sizing • Product, Startup & Business Validation • Customer & Consumer Insights • Industry Trends & Opportunity Assessment • SWOT, PESTLE & Porter's Five Forces Analysis • Go-to-Market Strategy • Pricing & Demand Analysis • Business Feasibility Studies • Investment Opportunity Assessment • Data Analysis & Strategic Recommendations Every project is tailored to the client's objectives and presented in a professional, executive-ready format with practical recommendations rather than just data. My goal is to help businesses reduce risk, identify growth opportunities, and make confident, evidence-based decisions. I am committed to delivering accurate, well-researched, and high-quality reports that create real value for every client.