Payel Mrong

Digital Marketing Executive

Catchme • Freelance

May 2024 - Mar 2026 • 1 yr 10 mos

Digital Marketing Executive Catchme (Claw Machine Game Company) -Planned and executed digital marketing strategies to increase brand awareness and foot traffic to game locations. -Managed and optimized Facebook Ads campaigns, focusing on audience targeting, budget control, and performance tracking. -Created engaging content (posts, reels, and promotional campaigns) to attract and retain customers across social media platforms. -Developed campaign ideas for events and seasonal promotions (e.g., Ramadan, Halloween, special offers). -Analyzed campaign performance using insights and analytics tools to improve ROI and engagement rates. -Handled day-to-day social media management, including posting, messaging, and audience interaction. -Collaborated on branding and creative direction to maintain a consistent and appealing brand identity. -Conducted competitor and market research to identify trends and improve marketing strategies. -Worked on customer engagement strategies to increase repeat visits and overall customer experience.