
Paulo M
Meta Ads Specialist, Graphic Designer and Social Media Strategist
Habilidades

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Portfólio
Experiência profissional
Director de Marketing Digital
Marketing • Período integral
Jul 2023 - Present • 3 yrs 2 mos
• I design, manage, and oversee advertising strategies (Meta Ads / Paid Media) for more than 15 brands simultaneously, achieving national reach and impact. I optimize budgets to maximize impressions, conversions, and return on investment. • I comprehensively oversee clients' digital platforms, coordinating the Data Traffickers, Digital Marketing, and Community Managers to ensure a cohesive brand strategy focused on business results. • I lead a direct team of 7+ specialists (Data Traffickers, Community Managers, Webmasters) and manage graphic design teams, optimizing project delivery efficiency and significantly reducing feedback and approval times. • I maintain strategic communication with the Marketing, Creative, and Audiovisual departments, acting as a key bridge to align design elements, content, and advertising with client objectives. • I lead multidisciplinary projects and teams, translating business requirements into actionable plans that drive brand growth. • I generate measurable, high-impact results: 10-15% increases in engagement, +20% in interaction, and campaign launches that exceed one million accounts reached with optimal costs per result (CPR from $0.001).