Overmind Kenya

Creative Director

bean interactive

Mar 2016 - Jul 2016 • 4 mos

• Managed a team of eighteen personnel consisting of creatives, community managers, influencers, digital media buyers, and account executives. • Developed compelling digital concepts for the launch of Blaze by Safaricom in collaboration with the executive team at Saracen Group, Safaricom, and the leadership team at Vodafone UK. • Collaborated with Google's internal creative team, Facebook HQ, and Twitter HQ to enhance content for Blaze by Safaricom. • Implemented programmatic ads, budgeting, scheduling, and optimization strategies for digital media buying, managing a monthly budget of over KES 15 million resulting in over 1 million sign-ups within 12 months. • Developed digital guidelines and assets adopted by Blaze by Safaricom, including website design and user journey, winning an award for Best User Experience and Design of Blaze.co.ke. The campaign was published by Think with Google as an innovative digitally led campaign in Kenya. • Created a new user journey and added new features to the My Safaricom App, leading to a significant increase in app usage.

Senior Creative/Digital Art Director

digital brands agency

Sep 2012 - Mar 2014 • 1 yr 6 mos

• Led the creative concept development and execution, contributing to the rebranding of USIU University, which helped enhance the institution's brand image and visual identity. • Directed the official USIU photoshoot, ensuring high-quality visual content for the university's marketing and promotional materials. • Conceptualized and oversaw the development of an interactive timeline showcasing Safaricom's history at the Michael Joseph Centre, enhancing the company's storytelling and engagement with visitors.