Kolade

Email Marketing Specialist & UI/UX Designer

Ecommerce • Freelance

Feb 2024 - Jan 2026 • 1 yr 11 mos

- Applied the proprietary 3-Step Conversion Catalyst Method to develop and deploy strategic email marketing funnels, generating over $200K in new e-commerce revenue and achieving a 47% lift in funnel conversion rates with a 35% increase in overall sales within the first 90 days. - Engineered conversion-optimized user interfaces and wireframes in Figma, boosting click-through rates by 25% and reducing form abandonment by 18% through strategic microcopy and streamlined user flows. Drove 40%+ increase in email open and click-through rates by conducting rigorous A/B testing and optimizing subject lines, segmentation strategies, and CTAs across 23K+ tech retail subscribers. - Administered Salesforce CRM for 500+ active leads and leveraged Google Analytics to drive a 15% increase in organic traffic and measurable improvement in campaign ROI through precise audience targeting. - Executed monthly multichannel outreach to 3,000+ contacts, generating 50+ qualified sales appointments at a 90% attendance rate, reducing client acquisition costs by 20%.

Web Developer & Digital Marketing Specialist

BankXYZ Financial Services • Freelance

Dec 2023 - Aug 2025 • 1 yr 8 mos

Landes Bank Berlin needed a digital presence that matched the credibility of their financial services, covering Personal Banking, Insurance, Business, Enterprise, and International Trade divisions, for a global audience. I built a fully structured, multi-page banking platform on Wix Studio featuring a premium dark hero section, a dynamic stats display (50,000 Investment Partners · 30.4M Active Customers · 1M Premium Account Holders), and a numbered tiered service card system that makes a complex product catalogue scannable for both individual and enterprise clients. Multi-language integration was built in to serve cross-border clientele without friction. Navigation was kept deliberately minimal to keep user attention on content and conversion paths. Every line of copy was written to anchor the brand's core promise, precision, trust, and global capability. The result: a credible, professional digital presence that positions LBB competitively against established European banking institutions, with a service architecture that guides every visitor type to exactly where they need to go.

Web Developer & Digital Marketing Specialist

UPS • Freelance

Nov 2023 - Dec 2024 • 1 yr 1 mo

-Built an enterprise-grade logistics web platform featuring a live shipment tracking system with real-time delivery status, multi-city progress timelines (Hamburg → Cologne → Beijing), service detail display, and package weight data. -Integrated Google Maps API for location-based service centre and depot discovery with turn-by-turn directions, alongside a secure user login system and multi-language support for global business clients. -Delivered a complete multi-page shipping services catalogue covering Ground, International, Express, and Freight categories — transforming the platform from a marketing asset into a fully functional business tool.