Aftab Akmal

GoHighLevel (GHL) Specialist & Automation Expert

Dec 2023 - Apr 2026 • 2 yrs 4 mos

🗹 Funnel Architecture & Strategy: Strategized and engineered multi-stage marketing and sales funnels within GHL, managing the entire lifecycle from initial wireframing to conversion rate optimization (CRO). 🗹 Advanced Workflow Automation: Designed sophisticated, behaviour-based automation workflows and GHL Triggers to streamline lead nurturing, appointment booking, and automated follow-up sequences. 🗹 Snapshot Deployment & Scaling: Developed and deployed custom GHL Snapshots, reducing client onboarding time by 40% while ensuring consistent account setup across various sub-accounts. 🗹 Omnichannel Communication Setup: Configured and managed integrated communication channels, including Twilio (SMS), Mailgun/LC Email, and automated Reputation Management to boost client reviews. 🗹 Ecosystem Integration: Leveraged Zapier and Webhooks to integrate GHL with third-party applications, ensuring seamless data synchronization and lead handoffs between marketing and sales teams. 🗹 Pipeline & Opportunity Management: Built and managed complex sales pipelines to track lead attribution, monitor conversion stages, and maintain 100% data accuracy within the CRM. 🗹 Performance Analytics: Created custom GHL dashboards and reporting modules to provide actionable insights into funnel ROI, appointment show rates, and overall pipeline health.

Senior Website Designer (WordPress & Webflow)

Oct 2021 - Feb 2026 • 4 yrs 4 mos

🗹 Full-Stack Development: Engineered custom, high-performance WordPress and Webflow websites for diverse industries, managing the end-to-end lifecycle from concept to deployment. 🗹 Platform Migrations: Successfully migrated complex digital assets from Webflow, Squarespace, to WordPress. 🗹 E-Commerce Excellence: Developed secure, scalable e-commerce solutions using WooCommerce integrates custom payment gateways and APIs to streamline the checkout experience. 🗹 E-Commerce & LMS Specialist: Developed scalable online stores using WooCommerce and course-selling platforms using Tutor LMS, integrating secure payment gateways (Stripe/PayPal) and custom student dashboards. 🗹 Performance Optimization: Executed advanced speed and mobile-responsiveness strategies, significantly improving Core Web Vitals and user engagement metrics. 🗹 Lead Generation: Designed high-converting landing pages specifically tailored for sales funnels, resulting in improved lead acquisition for international clients. 🗹 Search Engine Strategy: Implemented comprehensive on-page SEO frameworks to boost organic search rankings and increase site visibility. 🗹 Security & Maintenance: Managed site integrity through SSL encryption, firewall implementation, and proactive malware removal to ensure 99.9% uptime. 🗹 Client Success: Provided technical consultation and training to clients, empowering them to manage their digital platforms effectively post-launch.