Oluwatosin

Soundcloud Audience Growth & Digital Campaign Strategist

SoundCloud • Freelance

Jun 2025 - Present • 1 yr 4 mos

Design targeted SoundCloud promotion campaigns that connect independent artists with relevant listeners, strengthen fan engagement, and increase music discovery. • Develop direct to fan strategies using artist communities, repost networks, creator collaborations, targeted outreach, and audience focused promotional content. • Analyze available track performance and engagement indicators to identify promising audiences, assess campaign momentum, and refine promotional priorities. • Structure release campaigns around consistent content distribution, community participation, strategic reposting, and authentic listener acquisition. • Research genre communities, emerging artists, tastemakers, and relevant creator networks to identify opportunities for organic reach and audience development. • Build platform specific promotional strategies that encourage meaningful engagement, repeat listening, profile visits, and long term fan relationships. • Evaluate campaign efficiency against defined objectives, using performance insights to refine audience targeting and allocate promotional resources more effectively.

YouTube Music Growth & Digital Monetization Strategist

YouTube • Freelance

May 2025 - Present • 1 yr 5 mos

Develop integrated YouTube and YouTube Music campaigns that connect music videos, official audio, Shorts, and artist content to strengthen music discovery. • Implement YouTube SEO strategies through keyword research, optimized titles, descriptions, metadata, and relevant content positioning to improve discoverability. • Build Shorts led promotional campaigns that use engaging short form content, release focused creative assets, and coordinated calls to action to encourage listeners to explore full tracks. • Analyze available YouTube Analytics data, including views, watch time, traffic sources, audience retention, and engagement, to identify performance trends and optimize campaign execution. • Coordinate video to audio cross promotion strategies that create pathways from visual content to official music releases and relevant listening destinations. • Support rights management and monetization planning through Content ID awareness, asset ownership checks, and coordination with eligible rights holders or distribution partners. • Measure campaign performance against defined discovery, audience development, engagement, and monetization objectives, using insights to improve future release strategies.

Spotify Growth & Streaming Strategy Director

Spotify • Freelance

Apr 2025 - Present • 1 yr 6 mos

Develop data driven Spotify promotion strategies designed to strengthen artist discovery, increase organic streaming activity, and expand long term audience reach. • Analyze Spotify for Artists metrics, including monthly listeners, stream sources, listener engagement, saves, and playlist performance, to identify growth opportunities and refine campaign direction. • Develop editorial playlist pitching strategies through professional music positioning, compelling track narratives, genre alignment, and carefully researched playlist selection. • Optimize release campaigns around listener engagement signals, audience retention, repeat listening, and discovery opportunities that may support algorithmic recommendations. • Integrate Spotify Canvas optimization, release timing, artist profile positioning, and coordinated promotional assets to create a consistent listener experience. Monitor campaign performance and evaluate audience acquisition, stream growth, and engagement trends to guide strategic adjustments and improve promotional efficiency. • Build tailored growth roadmaps for independent artists, aligning promotional execution with release objectives, target audiences, and sustainable career development.