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Social commerce is a form of online selling that takes place directly on social media platforms. It combines social interaction with e-commerce, allowing brands and consumers to discover, browse, and purchase products without leaving apps like Instagram, Facebook, TikTok, or Pinterest.
Unlike traditional e-commerce, social commerce relies heavily on user-generated content, influencer recommendations, reviews, and real-time engagement. Features such as shoppable posts, live shopping streams, in-app checkout, comments, likes, and direct messaging help create a more interactive and personalized.... Saiba mais