oluwafemi

Real Estate Lead Management & Nurturing Specialist

Freelance / Digital Agency Partner • Freelance

Jan 2025 - Present • 1 yr 8 mos

Getting a real estate lead is only the beginning. The bigger challenge is making sure that lead is captured correctly, followed up with quickly, and nurtured until the prospect is ready to take the next step. I help organize the process between lead capture and conversion by connecting lead sources with the CRM and creating structured follow-up processes. I support lead organization from sources such as IDX websites, landing pages, Facebook Lead Ads, Zillow, Realtor.com, and other lead-generation channels, depending on the client's setup. From there, I help with lead tagging, segmentation, routing, email and SMS follow-up, nurturing sequences, appointment workflows, and pipeline tracking. The goal is to give every lead a clear path instead of allowing new or older prospects to disappear inside the database.

Real Estate CRM Cleanup & Optimization

Freelancing Career • Freelance

May 2024 - Present • 2 yrs 4 mos

A CRM can become difficult to use when years of contacts, duplicate records, inconsistent tags, outdated information, and inactive leads build up. I help real estate professionals turn an overloaded database into a system that is easier to understand and maintain. I review CRM organization, identify duplicate or incomplete records, improve tagging structures, organize pipeline stages, update contact information, and help separate active prospects from older or inactive leads. I also look at the workflow behind the database so cleanup does not simply become a temporary fix. Where appropriate, I help improve Action Plans, Smart Plans, lead-routing rules, and follow-up processes so the CRM stays organized going forward. The goal is a cleaner database, better visibility, and a CRM that the team can actually use confidently every day.

Real Estate CRM Specialist & Virtual Assistant

Freelancer • Freelance

Feb 2023 - Present • 3 yrs 7 mos

Real estate teams can generate plenty of leads and still lose opportunities when those leads are not organized, assigned, and followed up with properly. I help agents and teams keep their Follow Up Boss database under control by fixing the everyday issues that cause leads to get overlooked. This includes organizing contacts, cleaning databases, improving tags and pipelines, setting up Action Plans, and making sure leads have the right next step. I focus on creating a simple and reliable follow-up process so agents can quickly see who needs attention instead of searching through an unorganized database. I also support lead routing, contact updates, lead nurturing, appointment follow-up, and ongoing CRM administration. The result is a cleaner Follow Up Boss system, better lead visibility, and a more consistent process for staying in touch with prospects.