Olga Sharp

Marketing Director, Co-founder

Heat Lead • Período integral

Jan 2025 - Present • 1 yr 4 mos

Prepared GTM-strategy for the agency and supervised implementation. Oversaw influencer marketing campaigns execution for 6 clients, managed a global team of 12 people Acting as the primary PoC for global clients, managing expectations, and presenting marketing concepts. Drove marketing strategies from positioning and messaging to conversions’ optimization and lowering costs for six clients, delivering XXM+ audience reach and XXK+ leads and subscribers through data-driven hypothesis testing and creative storytelling. Tripled payment conversions by redesigning CJM. Increased LTV by securing six contract renewals. Controlled agency’s unit-economics and P&L.

Marketing & PR Lead

MIPT – National Research Tech University • Período integral

Jan 2023 - Nov 2024 • 1 yr 10 mos

Led marketing, PR and brand development efforts driving doubled traffic among niche target audiences, resulting in ~$XXM in revenue. Key highlights: Product Owner of the corporate website (CMS: Tilda), generated X2 increase in web-traffic MoM through engaging content, SEO and organic growth efforts. Secured the Ministry of economic development’ support and launched a federal level campaign on Startups-seasons mentoring program for ML-based startups, that attracted major partners, reaching XXM+ businesses’ audience in 89 country regions. Initiated the Web3Week project attracting top blockchain/Web3 experts with 200+ people attending. Conducted pre-launch market analytic (competitors analysis, CustDevs etc) for the new high-check product – MVP attracted 30+ leads during the 1st month.

Public and Government Relations Specialist (PR, GR), Marketing Advisor

ExxonMobil

Aug 2018 - Jul 2022 • 3 yrs 11 mos

Directed corporate communications, advocacy, and CSR programs to protect and enhance corporate reputation, align brand messaging, and build strong stakeholder relationships in a global oil and gas environment. Managed a $XXXk+ department budget and led cross-functional collaboration across marketing, government relations, and external affairs. Led corporate external/internal communications strategy, managing content creation and branding. Product Owner of the corporate website (CMS: Sitecore). Advised and ensured messaging consistency across 200+ downstream marketing campaigns and brand touchpoints, reinforcing tone of voice and corporate positioning, as well as protecting the Mobil brands. Coordinated executive participation and communications for key industry events and VIP engagements, supporting leadership visibility and reputation management. Developed and executed government relations and advocacy strategies, engaging with ministries, industry associations, and over 35 international partners to advance regulatory priorities. Directed Corporate Social Responsibility initiatives, launching volunteering programs and producing annual CSR reports aligning with community engagement. Managed vendor relationships, recruitment, and mentorship within the department, optimizing team performance and operational efficiency.