michole

Email Marketing Specialist

Bloomreach • Autônomo

Apr 2024 - Present • 2 yrs 3 mos

As an Email Marketing & CRM Automation Specialist at Bloomreach, I was responsible for planning, managing, and optimizing email marketing campaigns for eCommerce and SaaS businesses across different industries. My role focused on improving customer engagement, increasing conversion rates, and building automated customer journeys that enhanced brand communication and retention. I worked closely with marketing teams to create personalized email campaigns, onboarding sequences, abandoned cart recovery flows, newsletters, and promotional automations tailored to customer behavior and business goals. I also handled audience segmentation, A/B testing, campaign analytics, and CRM workflow optimization to ensure high-performing email strategies. Using platforms such as Ortto, Customer.io, Omnisend, Drip, ActiveCampaign, and Brevo, I developed trigger-based automation systems that improved open rates, click-through rates, and customer lifetime value. I collaborated with designers and developers to ensure responsive email templates, proper SMTP integration, and smooth API connectivity with Shopify, WooCommerce, and custom websites. During my time there, I successfully helped brands improve customer retention, automate repetitive marketing tasks, and generate consistent revenue growth through strategic email marketing campaigns and CRM solutions.