Nuel

Email Marketing & CRM Consultant

Upwork • Freelance

Apr 2024 - Present • 2 yrs 2 mos

Worked with clients across multiple industries on Upwork, delivering end-to-end email marketing, CRM automation, and lead nurturing solutions designed to increase revenue and streamline customer communication. Projects ranged from one-time setup engagements to long-term email marketing management contracts. 🚀Key achievements and responsibilities included: • Setting up and optimizing Klaviyo, Mailchimp, ActiveCampaign, ConvertKit, GoHighLevel, and Brevo accounts • Creating automated sales funnels and customer journey workflows • Building lead nurture campaigns for coaches, consultants, agencies, and B2B businesses • Developing email sequences for product launches, webinars, appointments, onboarding, and client retention • Creating segmentation frameworks that improved targeting and campaign relevance • Auditing existing email systems and identifying opportunities for increased conversions • Migrating businesses between email marketing platforms while preserving subscriber data and automation structures • Configuring forms, landing pages, tags, triggers, workflows, and CRM pipelines • Implementing outbound email systems using Instantly.ai for lead generation and appointment booking • Tracking campaign performance and providing optimization recommendations based on data Successfully supported businesses in improving customer engagement, reducing manual workload through automation, and creating scalable email systems capable of generating consistent revenue.

Email Marketing & CRM Automation Specialist

Self Employed • Autônomo

Sep 2021 - Present • 4 yrs 9 mos

As an independent Email Marketing & CRM Specialist, I partnered with eCommerce brands, coaches, consultants, SaaS companies, agencies, and service-based businesses to build revenue-generating email ecosystems that convert leads into loyal customers. My work spanned the entire email marketing lifecycle, from strategy and copywriting to automation, segmentation, CRM management, and performance optimization. 🚀Key responsibilities and deliverables included: • Designing and implementing complete email marketing systems from scratch • Building high-converting welcome, nurture, abandoned cart, win-back, onboarding, upsell, cross-sell, and re-engagement sequences • Creating campaign calendars and managing weekly promotional campaigns • Writing conversion-focused email copy that drives engagement, sales, and customer retention • Developing advanced audience segmentation and personalization strategies • Setting up CRM pipelines, lead scoring, contact management, and customer journeys • Implementing behavioral-triggered automations and customer lifecycle workflows • Conducting A/B testing for subject lines, copy, CTAs, and send-time optimization • Monitoring analytics and optimizing open rates, click-through rates, conversions, and deliverability • Integrating email platforms with websites, forms, landing pages, payment processors, and third-party applications • Cleaning and maintaining subscriber databases to improve deliverability and campaign performance Platforms used extensively include Klaviyo, Mailchimp, GoHighLevel, ConvertKit, ActiveCampaign, Instantly.ai, Brevo, Zapier, Make.com, Shopify, WordPress, and various CRM and sales automation tools.