Nizar Karim

Google ads Expert

Jewelry and Accessories • Autônomo

Jun 2024 - Jul 2025 • 1 yr 1 mo

As the Google Ads lead for emblished gold , I managed a $5,000–$10,000 monthly ad budget, responsible for driving profitable revenue through Search, Shopping, Display, and Remarketing channels. Despite operating in a competitive jewelry space with high average order values, I consistently achieved strong ROAS by focusing on three core strategies: aggressive negative keyword mining to eliminate wasteful clicks, Shopping feed optimization to ensure our products appeared for high-intent queries like '14k gold necklace,' and strategic remarketing to re-engage visitors who viewed products but didn't convert. I successfully scaled the account month-over-month, improved overall account efficiency, and delivered data-backed insights that influenced broader marketing decisions—including which product categories to feature during peak seasons. My ability to stretch a modest budget through relentless optimization resulted in emblished Gold achieving its highest-ever revenue month from Google Ads during the events season.