
Nicolas ZD
Growth Partner Marketing Lead
Habilidades

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Portfólio
Experiência profissional
Acquisition Lead
LemonCity • Período integral
Jul 2025 - Jun 2026 • 11 mos
Led acquisition and engagement strategy achieving a sustained 9% MoM growth in qualified lead generation (MQL). Designed AI-supported CRM segmentation and automation models to optimize lead scoring and commercial prioritization, increasing SQL conversion by 15%. Implemented continuous experimentation frameworks and cross-channel optimization across Google Ads, LinkedIn Ads, and Meta Ads, improving CAC efficiency and marketing-sales alignment. Contributed to customer lifecycle optimization through data integration, automation, and ICP analysis, positively impacting ARR and churn reduction.
Head de Marketing
FinancialHedge • Período integral
Jan 2024 - May 2025 • 1 yr 4 mos
Led B2B acquisition and demand generation strategy, achieving MQL-to-SQL conversion rates between 8% and 12%. Optimized digital channel performance and marketing automations to improve lead quality, conversion rates, and commercial funnel efficiency. Managed branding, content, marketing budget, and executive reporting based on conversion and revenue KPIs. Drove cross-functional initiatives with sales and product teams to streamline acquisition, activation, and retention processes.