Nicolas P

Growth Marketing Advisor

UENI • Período integral

Feb 2024 - Present • 2 yrs 9 mos

• Lead lifecycle and organic growth initiatives for 160+ US-based SMB clients across acquisition, activation, and retention stages. Advise on email marketing strategies, including list segmentation, content optimization, and engagement analysis. • Provide ongoing optimization recommendations using Google Analytics, Google Search Console, and CRM insights. • Success case: Elom African Braids (Local Services): - Built an organic growth system centered on local SEO, Google Reviews, CRO, and content strategy. - Achieved 366% increase in monthly visitors, 477% increase in page views, and 5x increase in customer inquiries within 10 months. - Improved average Google Search position from 15 to 4, reaching 460k impressions and 8.5k visitors annually through organic search alone. - Implemented direct booking via Google Calendar and an AI chatbot, enabling the business to scale from a solo operator to a small team.

Email Marketing Consultant

ARAWI • Autônomo

Apr 2023 - Present • 3 yrs 7 mos

• Designed and implemented a full email marketing lifecycle strategy for a food & beverage brand to reduce reliance on social media algorithms. • Consistently achieved 65%+ open rates for non-promotional campaigns and 50%+ for promotional campaigns through segmentation and content optimization. • Built landing pages and lead capture flows using MailerLite, improving engagement and repeat purchases.

Content Manager

MullenLowe Global • Período integral

Jun 2022 - Feb 2024 • 1 yr 8 mos

• Designed and led content strategies for 7+ multinational automotive brands, including Citroën and DS Automobiles, aligning organic and paid content with brand and performance KPIs. • Produced and optimized 100+ monthly content assets, contributing to sustained reach, engagement, and audience growth across platforms. Led organic content and social strategy for Osaka Restaurant, a high-end international restaurant, achieving +9.3% reach, +17.1% engagement, and +4.4% organic follower growth in 3 months. • Collaborated with strategy, media, and creative teams to support integrated campaigns across FMCG (AB InBev), finance, hospitality, and education sectors. • Contributed to new business efforts, supporting proposals and pitches that secured national clients.