natasha

Shopify, Shopify Development

StoreAutomator • Freelance

Oct 2025 - Present • 9 mos

Help ecommerce and DTC brands improve store performance through Shopify theme customization, conversion rate optimization (CRO), and user experience improvements. Key responsibilities and achievements: • Customized Shopify themes using Liquid, HTML, CSS, and JavaScript to create premium shopping experiences. • Optimized product pages, collection pages, cart flows, and checkout experiences to increase conversions and average order value. • Conducted UX audits and identified friction points affecting customer journeys and purchase completion. • Implemented CRO strategies including trust signals, product page optimization, sticky add-to-cart functionality, and streamlined checkout experiences. • Improved mobile responsiveness and user experience across all devices. • Performed site speed optimization and reduced unnecessary scripts and app dependencies to improve performance scores. • Integrated analytics tools, heatmaps, and user behavior tracking solutions to make data-driven optimization decisions. • Assisted brands with A/B testing initiatives and conversion experiments to validate design and marketing hypotheses. • Delivered measurable improvements in conversion rates, engagement metrics, and customer retention through strategic store optimization.

Shopify Developer | Shopify Theme & CRO Specialist

Freelance Web Designer • Freelance

Sep 2025 - Present • 10 mos

Develop and optimize high-converting Shopify stores for fashion, clothing, streetwear, and DTC brands worldwide. Specialize in custom Shopify development, conversion rate optimization, and performance-focused storefront experiences. Key responsibilities and achievements: • Designed and developed premium Shopify stores for clothing brands, streetwear businesses, and fashion startups. • Built custom Shopify themes and landing pages using Liquid, HTML, CSS, and JavaScript. • Implemented traffic-source personalization using UTM detection and conditional content rendering for paid and organic visitors. • Created conversion-focused product pages, collection pages, and checkout experiences to improve sales performance. • Integrated marketing tools including Meta Pixel, Google Analytics, email marketing platforms, and conversion tracking systems. • Optimized store speed, mobile responsiveness, and Core Web Vitals while minimizing unnecessary app usage. • Managed product uploads, collection setup, inventory organization, and store customization. • Delivered custom Shopify solutions with detailed documentation and seamless client handoff processes. • Collaborated with eCommerce businesses to improve user experience, increase conversions, and strengthen brand identity.