
Joshua M
Digital Marketing Specialist
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Portfólio
Experiência profissional
Digital Marketing Specialist
Linn-Benton Community College • Período integral
Nov 2023 - Present • 2 yrs 6 mos
Planned and executed multi-channel marketing campaigns (email, web, paid and organic social) supporting 90+ academic programs; tracked performance metrics to improve engagement and enrollment. Managed 100+ concurrent projects in collaboration with academic departments, executive leadership, and external vendors to ensure timely, high-quality delivery. Built and maintained analytics dashboards in GA4 and Looker Studio to monitor campaign performance, measure ROI, and guide strategy. Produced and managed creative assets (photo, video, graphics), reducing outsourcing costs by 30% while maintaining brand consistency. Standardized workflows and documentation processes to improve cross-team efficiency and communication. Wrote SEO-optimized landing page content focused on lead generation and conversion.