Muhammad Rashad

Qasak – Luxury Women’s Clothing Brand | E-commerce & Social Media Manager

Maria B • Meio período

Apr 2026 - Present • 5 mos

**Qasak – Luxury Women’s Clothing Brand | E-commerce & Social Media Manager** * Developed and managed the brand’s online store, creating a professional and customer-friendly shopping experience. * Managed Facebook, Instagram, TikTok, Snapchat, and Pinterest to strengthen brand visibility and online presence. * Planned and created product-focused content aligned with Qasak’s premium luxury brand identity. * Managed daily social media activities, including posts, stories, reels, audience engagement, and community management. * Planned and executed paid advertising campaigns to increase product awareness, audience reach, engagement, and store traffic. * Monitored advertising performance and optimized campaigns, targeting, creatives, and content based on campaign insights. * Coordinated promotional activities and maintained consistent branding across digital channels. * Supported overall e-commerce growth by combining content, social media management, and performance advertising strategies.

Senior Social Media Manager | Gazapress News — Belgium

GazaPress • Período integral

Jun 2020 - Present • 6 yrs 3 mos

Working as a Senior Social Media Manager for Gazapress News, a Belgium-based web news channel. I am responsible for creating engaging digital content and managing the channel’s social media presence across multiple platforms. Key Responsibilities: Create, edit, and publish engaging news and social media content. Manage and maintain social media accounts and daily publishing schedules. Develop content strategies to increase audience engagement and reach. Write social media captions, headlines, and promotional content. Monitor social media performance, audience engagement, and content trends. Optimize posts and content formats based on platform performance. Coordinate content planning and maintain a consistent brand voice. Stay updated with social media trends and implement new content strategies. Support the growth of Gazapress News through effective social media marketing and content management.

Social Media & Ads Manager | Swisspath Yachting AG — Zürich, Switzerland

Swisspath Yachting AG • Meio período

May 2022 - Dec 2024 • 2 yrs 7 mos

Managed the social media presence and digital advertising activities for Swisspath Yachting, a luxury yachting company providing bespoke yacht charter, yacht management, charter management, sales, and ownership-related services. Key Responsibilities: Managed and developed Swisspath Yachting’s social media presence across relevant digital platforms. Created and published premium content showcasing luxury yachts, destinations, charter experiences, and yachting services. Planned and executed social media advertising campaigns to increase brand awareness, engagement, and qualified enquiries. Developed content strategies aligned with the luxury travel and yacht charter market. Created promotional posts, stories, reels, captions, and campaign creatives. Promoted yacht charter opportunities, destinations, fleet listings, and luxury experiences. Managed paid social media campaigns and monitored campaign performance. Analyzed engagement and advertising results to optimize content and campaigns. Maintained a consistent premium brand image and professional communication style across social channels. Researched trends, audiences, destinations, and competitors within the luxury yachting and travel industry. Supported lead generation and online visibility through targeted social media marketing. Collaborated around content that communicated Swisspath Yachting’s focus on personalized service, Swiss precision, and bespoke yachting experiences.