I will set up google ads app conversion tracking for ios and android mobile apps

App Conversion Tracking tells Google's Smart Bidding algorithm which users actually installed your app, made a purchase, or completed a high-value action after clicking your ad. Without it, Google is optimizing your UAC campaigns on guesswork .

Firebase is Google's native solution — it connects directly to Google Ads and is the simplest path if you don't use an MMP. An MMP (AppsFlyer, Adjust, Branch, Singular) is a third-party attribution platform that tracks across all ad channels simultaneously.

es — this is exactly what the Basic package covers. Common issues include broken Firebase → Google Ads linkage, MMP postbacks not configured correctly, conversion actions set to the wrong optimization type, or events firing but not being imported as primary conversion actions. I audit full setup.

Yes. Since Apple's ATT framework limits user-level tracking on iOS, SKAdNetwork is Apple's privacy-preserving measurement solution. I configure SKAN conversion values in your Firebase or MMP setup so Google can receive modeled iOS attribution data and optimize campaigns even for users who opted out

It can, if not set up correctly. When both Firebase and an MMP are active, Google Ads can receive the same conversion event twice — inflating your reported conversions and confusing Smart Bidding. I configure proper deduplication so only one source sends each event to Google Ads as a primary actions

Three things: Google Ads account access (conversion setup permissions), confirmation of your tech stack (Firebase, MMP name, or both), and a list of the key in-app events you want to optimize for (e.g. First Open, Purchase, Subscribe, Trial Start). If you're unsure, message me first and I'll guide.