Mufeeda

Project Manager

UK Turkey Obesity • Freelance

Mar 2022 - Present • 4 yrs 6 mos

Social Media Management Project – UK Turkey Obesity Company Project Overview Managed social media marketing for a UK-based medical tourism company specializing in obesity treatment and weight-loss surgery in Turkey. The objective was to increase brand awareness, build trust with potential patients, generate qualified leads, and improve overall online engagement. Responsibilities Created monthly social media content calendars. Designed engaging posts, carousels, reels, and story graphics. Wrote compelling captions with clear calls-to-action. Researched trending healthcare and weight-loss topics. Managed Facebook, Instagram, and LinkedIn content. Scheduled posts using social media management tools. Optimized hashtags and posting times for maximum reach. Responded to comments and messages professionally. Monitored analytics and prepared performance reports. Content Strategy Educational posts about obesity and weight-loss surgery. Before-and-after patient success stories. Recovery tips and post-surgery guidance. Healthy lifestyle and nutrition advice. Doctor introductions and clinic highlights. Frequently Asked Questions (FAQs). Myth vs. Fact healthcare content. Promotional campaigns and limited-time offers. Tools Used Canva Meta Business Suite Adobe Express ChatGPT Google Analytics Google Sheets Buffer / Hootsuite (for scheduling) Skills Demonstrated Social Media Strategy Content Creation Copywriting Graphic Design Brand Management Healthcare Marketing Audience Engagement Hashtag Research Performance Analysis Lead Generation Results Increased audience engagement through high-quality educational content. Improved brand visibility across multiple social media platforms. Built trust with potential patients using informative and patient-focused content. Maintained a consistent brand identity and posting schedule. Supported lead generation through strategic social media campaign.