Marta W

Content Manager / Senior SEO Content Writer

Clickout Media • Período integral

Oct 2023 - Dec 2025 • 2 yrs 2 mos

Writing high-quality long-form articles, landing pages, and blog posts aligned with business goals and brand voice. Creating SEO-driven content based on keyword research, user intent, and SERP analysis. Editing and polishing content produced by other writers to ensure clarity, consistency, and correctness. Conducting keyword research and mapping keywords to pages and content clusters. Optimizing on-page elements (titles, meta descriptions, headings, internal links, structured data where relevant). Monitoring organic traffic, rankings, and engagement metrics to evaluate content impact. Identifying content gaps, decay, and opportunities for refreshes or new pieces. Planning and organizing the team’s workload. Leading the recruitment process for new team members / Onboarding new team members. Writing news articles in the crypto area. Updating evergreen articles in crypto domains. Proofreading content for language and factual accuracy. Performing content and SEO audits.