Mohsin Lateef
Level 2
Google Ads Premier Partner And Expert Manager For Maximum ROI
Habilidades
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Experiência profissional
Senior Advertising Specialist & Team Lead
CBS • Período integral
May 2023 - Aug 2025 • 2 yrs 3 mos
As Senior Advertising Specialist & Team Lead at CBS, I led strategic planning, execution, and optimization of performance marketing campaigns across Google Ads (Search, Display, YouTube), Google Local Services Ads (Google Guaranteed), and Meta Ads for a diverse portfolio of international B2B clients spanning SaaS, professional services, healthcare, construction, and legal industries. Key responsibilities included managing a large multi-account portfolio, building conversion tracking infrastructure with Google Tag Manager and GA4 (including enhanced and offline conversions), and mentoring a cross-functional team of media buyers, designers, and copywriters. Achievements: Scaled multiple client accounts to 3x–8x ROAS across Google and Meta Ads platforms Reduced cost-per-lead (CPL) by an average of 40%+ through continuous optimization and creative testing Onboarded and optimized 20+ Google Local Services Ads accounts, significantly increasing qualified lead volume for local B2B service providers Mentored and developed a team of 6+ advertising specialists, improving efficiency and campaign turnaround time Raised Google Ads Quality Scores to 8+ across multiple accounts, lowering CPC and improving ad rank Delivered clear, data-backed performance reporting via Google Looker Studio and Excel/Sheets dashboards in monthly client reviews
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Classificação detalhada
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- Qualidade da entrega
- Valor da entrega
Ordenar por
benjaminmichae

Estados Unidos
I only hired Mohsin to set up my Google Ads campaign, but it quickly became clear that he wasn't just doing the minimum. He clearly spent time planning everything properly instead of rushing through it. The campaign structure, keywords, ads, targeting, and tracking all made sense, and he explained everything...

Resposta do freelancer

roderickrcormie

Estados Unidos
Great communication and really knows what he's doing with Google Ads. I came in frustrated with a campaign that wasn't converting, and he actually took the time to explain what was going wrong instead of just pitching me something. Delivered exactly what we talked about, no back and forth needed. Highly...
Resposta do freelancer
robertjoeguarin

Estados Unidos
I honestly didn't expect such a quick turnaround. He found issues that were hurting my campaign, fixed them, and I started getting calls again. Great communication, detailed work, and someone who genuinely knows Google Ads. Highly recommend!

Resposta do freelancer
thomasjosephwoo

Estados Unidos
I don’t usually write reviews, but Mohsin really earned this one. If you need help with Google Ads, I can honestly recommend him. He was professional, easy to communicate with, and clearly knows what he’s doing. He didn’t just finish the job he took the time to optimize everything properly and even explained...

Resposta do freelancer
geraldroberttho

Estados Unidos
Absolutely awesome guy! A real Google Ads expert. He helped us a ton with our project and delivered way more than we expected. I couldn't believe the price since others were quoting over $200 for the same job. Great communication, fast delivery, and very professional. Highly recommend if you need someone who really knows Google Ads. I'll definitely be back!

Resposta do freelancer
