Michael

Business Owner & Independent Business Consultant

Self Employed • Autônomo

Feb 2002 - Present • 24 yrs 8 mos

With over 20 years of hands-on experience as a business owner, entrepreneur, and independent consultant, I have built, operated, managed, and helped improve businesses across multiple industries, including e-commerce, real estate, restaurants, marinas, treatment centers, consulting, and general small-business operations. My expertise extends across the entire business lifecycle—from transforming an initial concept or vision into a fully functioning company to evaluating existing operations, solving business challenges, and developing strategies for sustainable growth. Throughout my career, I have personally managed virtually every aspect of business creation and development, including: Business Startup & Development: Turning ideas into operating businesses through strategic planning, business models, market research, and launch execution. Branding & Marketing: Developing business names, logos, taglines, websites, brand identities, marketing campaigns, and customer acquisition strategies. Business Operations & Management: Establishing operational systems, policies, procedures, staffing structures, workflows, and day-to-day management processes. Financial & Operational Efficiency: Identifying unnecessary expenses, evaluating pricing strategies, improving productivity, and recommending opportunities to strengthen profitability. Business Consulting & Problem-Solving: Advising entrepreneurs and established owners on business challenges, strategic decisions, operational improvements, and growth opportunities. Business Growth & Expansion: Evaluating new opportunities, improving existing business models, developing strategic plans, and creating actionable implementation roadmaps. Having worked on both sides of the table—as the business owner responsible for results and as an independent consultant providing outside guidance—I bring a practical understanding of entrepreneurship that goes beyond textbook business theory. My approach is straightforward: identify the