I will teach you how to design your product value proposition

"What are our customers hiring our product for?"

"What are they trying to achieve when they use our product/feature?"

"Which pains do they experience?"

"Do our products/features or services address our customers' needs?"

Answering these questions is the first step to achieve product-market fit.

The Value Proposition Canvas is an established tool by Strategyzer to map your product/feature or service and customer profiles towards answering these questions. I have been using it successfully to:

• check if a company's product/feature or service is really addressing the customers' Jobs To Be Done by alleviating their Pains and/or creating Gains;
• increase transparency with stakeholders about the underlying desirability assumptions behind the Customer Profile and the Value Proposition.
• prioritise the most important hypotheses to go out of the building, test and learn.

Using the Value Proposition Canvas, I will teach you how to map your:

• Customer Profile(s) with their Jobs To Be Done, Gains and Pains
• How your products/features or services create Gains or alleviate Pains (Value Proposition).

I can deliver in English, German and Portuguese. Approach me for tailored offers.