Monika

Media Buyer // Media Planner

Red Orbit d.o.o.

Jun 2022 - Jun 2025 • 3 yrs

- Scope project requirements and prepare budget - Develop a detailed project and Media Buying plan and monitor progress - Collaborate with internal teams to design, develop and implement digital projects - Deliver projects on time ensuring quality standards are met - Develop support documentation including risk logs and requirement specifications - Monitor and report on Google Analytics metrics. - Monitor performance on advertising - Highlight potential risks or malfunctions and act proactively to resolve issues - Seek opportunities for improvement and suggest new projects.

Facebook/ Meta Media Planning and Buying Manager

SENSILAB

Nov 2021 - Jun 2022 • 7 mos

- Merch strategies in order to target compelling creative & messages to the most ready-to-buy audiences, that drive incremental growth along with profitable ROI - Understand trends, customer base, and the competition; lead the strategy to develop and introduce new data-driven opportunities to Facebook channel - Analyze the performance of Facebook and make decisions with Brand Managers team that create success towards company objectives - Drive continuous improvement, set high standards of performance, leadership, teamwork, communication, business acumen, management of self, management/development of others. - Manage the performance and effectiveness of Facebook campaigns within context of the overall objectives and KPIs, and pivot the strategy, sale funnels or tactic as needed to achieve results - In conjunction with the Marketing Analytics team, track all relevant data and mine for insights to drive strategy and performance - Drive continued innovation and best practice implementation and regularly share knowledge with the broader Marketing teams - Communicate, test and analyze the effectiveness of Facebook advertising directly with Facebook Client Solution team. - Collaborate with Analytics and Data Science teams

Performance Manager - Media Buyer and Planner

Madwise - performance marketing

Nov 2019 - Nov 2021 • 2 yrs

- PPC Specialist for managing and optimizing pay-per-click advertising campaigns on Google Ads, Facebook & LinkedIn. - Analysis of ads and campaigns performance using analytics tools ( Google Analytics, Google Data Studio & Hotjar) - Managing and optimizing campaigns on social media. - Landing page design UX & UI suggestions. - Conversions & events tracking with GTM (Google Tag Manager) - Keyword research - Trend watching