Molly B

Ecommerce Manager - Apparel & Accessories

WHOOP • Período integral

May 2022 - Present • 4 yrs

● Oversees site merchandising, content strategy and site operations ● Supported 2025 website replatform from Shopify to Commerce tools ● Planned entire website strategy for 5.0 product launch accessories suite with 100+ SKUs ● Partners with product teams to create and prioritize features roadmap for site and app updates and build testing roadmap ● Owns website QA process and leads cross-functional team QA reviews ● Designed and implemented GTM linesheet that has become a cross-functional source of truth for launching A&A ● Uses web analytics and selling data to guide ongoing improvements to the website and app experience ● Briefs creative team on photoshoots, site assets and general creative enhancements to the A&A user journey ● Coordinated efforts across company to implement product reviews, addressing a critical foundational need ● Trains and manages seasonal co-ops on ecommerce strategy and website maintenance and operations ● Leads company-wide sustainability group ● Partners with business planning teams to prioritize high-margin and revenue-driving SKUs across site

Ecommerce Site Merchandiser/Website Manager

Luca + Danni • Período integral

Feb 2021 - May 2022 • 1 yr 3 mos

Oversaw site merchandising, site operations, and product development roadmap in Shopify ● Collaborated with marketing and product team to manage website content strategy and product launch process ● Launched new cross-sell recommendations carousel that has generated an incremental $228k in 6 months (~3% of demand) ● Launched push notifications channel that generated an incremental $63k+ in first 2 months ● Lead theme updates and overhaul overseeing a product manager and developer

Site Merchandising Associate, Site Merchandising Senior Associate

Wayfair • Período integral

Jul 2018 - Feb 2021 • 2 yrs 7 mos

● Merchandising lead for complex nuanced cabinet and door hardware categories ● Optimized internal/external search, filters, product pages, cross-sell/up-sell, navigation and product standards ● Worked with cross functional partners in category management, creative, engineering, and marketing ● Reduced return rate for cabinet pulls class by 12% through major dimensional data cleanup ● Improved conversion rate for cabinet hardware category by 10% over 6 months ● Liaison between SEO and merchandising teams, lead department-wide SEO training, and managed “SEO Deep Dives” ● Member of cross-sell “task force” to drive process and experience improvements across analytics workstream