
Mohsin R
Amazon PPC Expert AI Powered Advertising
Habilidades

Conheça meus serviços


Portfólio
Experiência profissional
Director of Marketing & Advertising
Retail Ready Consulting • Período integral
Feb 2023 - Present • 3 yrs 3 mos
Spearheaded the development of strategic advertising campaigns to drive brand awareness. Conducted comprehensive market and niche analysis to glean competitive insights. Optimized performance metrics to enhance campaign effectiveness. Engineered and tested intelligent rules for AI tools to ensure optimal advertising outcomes. Performed in-depth data analysis and reporting to inform strategic decisions. Collaborated closely with clients for account management and relationship building. Mentored team members to foster growth and enhance skill development. Forecasted performance and established budget pacing and management protocols. Devised and communicated strategies to advertising managers and specialists, enhancing team synergy. Created 40 Standard Operating Procedures (SOP) focusing on company wide and advertising guidelines. Facilitated client onboarding calls to ensure smooth transitions into service. Currently collaborating with the company's developer on creating an AI tool for enhanced advertising solutions
Advertising Manager
Swiftstart • Período integral
Mar 2023 - Aug 2023 • 5 mos
Managed 12 Amazon advertising accounts with a total ad spend of $300K+. Oversaw end-to-end campaign setup, optimization, and reporting across Sponsored Products, Sponsored Brands, and Sponsored Display. Monitored ACoS and ROAS targets, conducted keyword research, managed bid strategies, and coordinated with account teams to align ad performance with business goals.
Amazon Advertising Manager
Bargoose Home Textiles • Período integral
Mar 2022 - Feb 2023 • 11 mos
Mohsin managed our Amazon ads during 2022 and part of 2023 and did an excellent job. He was extremely thorough and demonstrated his expertise through his detailed reporting and in-depth presentations on our team calls. He was very responsive and provided account updates almost daily. He was also great at making recommendations that could help to elevate sales (listing improvements, SEO, budget adjustments, etc.) while working efficiently within the budget we provided. I would highly recommend Mohsin for anyone looking for a thorough and personalized approach to the intricacies of Amazon PPC.