I will market your hotel through targeted ad campaigns

To grow your hotel business, I will run targeted digital marketing campaigns on Meta. Below is the weekly plan,

Week 1 Setup & Foundation

Get access to Meta Business Suite & verify business.

Create Ad Account & configure billing/funding.

Gather past content library (images/videos).

Analyze competition (ads, targeting, creatives, CTAs).

Week 2 Campaign Strategy

Define campaign objectives (Leads, Conversions, Traffic).

Identify feeder markets & audience segments.

Create first draft of ad copy + compelling CTAs.

Align with reservations team on lead handling.

Design high-impact creatives (static, carousel, video).

Build campaigns in Ads Manager (ad sets + audiences).

Week 3 Optimization & Lead Quality

Monitor lead quality with reservations team feedback.

Adjust targeting & creatives based on performance.

Optimize bids/budgets to high-performing ad sets.

Test different CTAs (book now, call, limited offer).

Week 4 Scaling

Increase budget on best-performing campaigns.

Expand feeder market audiences (lookalikes).

Retarget website visitors & past engagers.

Share daily reports + weekly optimization summary.

The goal is to get qualified leads and generate bookings.