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Meta and Google Ads Specialist for eCommerce brands
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Paid Marketing Specialist
Accent Mirror • Freelance
Apr 2024 - Present • 2 yrs 6 mos
Accent Mirror — D2C eCommerce (Meta & Google Ads) Delivered 5.52x ROAS and ₹10.48L in attributed revenue from ₹1.9L Meta Ads spend in a single month (June 2026) Identified and scaled the top-performing ad set to 12.74x ROAS at ₹890 cost per purchase Managed ₹3.6L+ in combined monthly Meta & Google ad spend with full Business Manager access Diagnosed budget inefficiency in an underperforming ad set (33.7% of spend, half the ROAS of top performer) and executed a reallocation strategy