
Michele R
Business Growth Strategist for Ads Funnels Sales and CRM
Habilidades

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Portfólio
Experiência profissional
Senior Media Buyer & Full-Funnel Marketing Strategist
Agency • Período integral
Jun 2022 - Present • 4 yrs 4 mos
Designed and launched performance ad campaigns across Meta Ads, Google Ads, LinkedIn, and TikTok for Real Estate, EdTech, Finance, and SaaS clients. Implemented tracking architectures using GA4, GTM, and CAPI, optimizing CAC, CPL, and campaign ROI across international markets.
General Manager & Business Growth Lead
Finance Expert • Período integral
Apr 2019 - May 2022 • 3 yrs 1 mo
Transformed business operations by auditing customer funnels, integrating CRM systems, and implementing data-driven digital marketing strategies. Managed end-to-end operational processes, team development, and unit economics to drive consistent MoM revenue growth and streamline sales pipelines.
Lead Financial Economist & Product Developer
Bank • Período integral
Aug 2010 - Jan 2014 • 3 yrs 5 mos
Conducted financial market analysis, managed product unit economics, and developed commercial banking products. Protected economic justifications, structured business processes, and monitored core financial KPIs to ensure profitable product launches.