Michelle Z

Freelance Writer

Zlakowski Marketing Co. • Autônomo

Sep 2019 - Present • 6 yrs 8 mos

Experienced, strategic copy and content writer. Excellent at defining a value proposition, distilling complex concepts into compelling content, creating strategic content plans, and developing sales and marketing collateral. From LinkedIn posts and website copy to event marketing and presentation decks, I develop professional communications that speak to your audience. Experience across multiple industries including healthcare, SaaS, technology, associations, and more. • Continua Systems, medical device company: Created and executed LinkedIn engagement strategy including researching relevant industry trends for post ideas, writing copy, and designing images. • Optimize Health, SaaS remote patient monitoring company: Managed and executed content calendar, including idea generation, research, and writing whitepapers, resource guides, and newsletters to drive organic traffic and SEO; topics included patient engagement, social determinants of health, and medication adherence. • IGC Pharma, cannabis-based pharma company: Distilled complex clinical trial results into compelling, easy-to-read press releases, financial documents (8K, 10K), and investor presentations. • Excellence in ABA, behavioral health start-up: Developed and executed business plan including website content, sales decks, and marketing collateral to launch behavioral health business. • CareJourney, healthcare SaaS analytics company: Developed sales and marketing collateral, including sales decks, marketing and trade show brochures, and email campaigns. • Council for Insurance Agents and Brokers: Conducted research to understand external media presence of competitive and adjacent associations; developed recommendations for improving external presence including frequency and type of social media posts to maximize engagement.

Director, Client Services

WOLTERS KLUWER HEALTH • Período integral

Aug 2009 - Sep 2018 • 9 yrs 1 mo

• Served as member of the Learner's Digest Executive Team, which set and executed strategy for the division. • Managed $12 million in strategic partnerships with preeminent medical societies, including American College of Cardiology, American Diabetes Association, and American Psychiatric Association. • Developed and executed marketing and sales strategy for co-branded educational materials, including event marketing at large medical conferences. • Managed execution of client marketing plans, including e-mail, direct mail, and Google retargeting with clients. • Created sales strategy for Learner’s Digest SaaS medical education products, including pricing strategy, pitch decks, and sales training through new Wolters Kluwer sales channel; sold $500K during pilot period. • Led team of project managers responsible for executing client projects and overall satisfaction. Oversaw product line growth from $2M to $10M in organic growth of existing clients and onboarding new clients. • Led cross-functional teams responsible for delivering co-branded medical education projects with society partners, including defining project specifications, marketing, trade show coordination, content delivery, education, technology, e-commerce, and distribution.