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Português
$
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Michelle V
@michelle_vaulx
Ecommerce Manager
Estados Unidos
Inglês
Sobre mim
I've managed full website relaunches, led A/B testing programs, and built merchandising strategies that directly increased sell-through and conversion for multiple growing brands. I bring a merchandiser's eye and a data-backed approach .
I can help you with:
Product listing & merchandising optimization (titles, descriptions, categorization)
Conversion rate audits — identifying what's costing you sales
Landing page & product page improvements
Seasonal promotion and product launch setup
Site content refreshes to boost engagement and conversion
Habilidades
Michelle V
offline •
Conheça meus serviços
Divulgação de site
I will optimize 5 product listings titles, descriptions, tags
Experiência profissional
Linea Pelle Ecommerce Merchandising Manager
company • Freelance
Jul 2024 - Mar 2026 • 1 yr 8 mos
-Owned day-to-day ecommerce site operations including product setup, pricing, categorization, and inventory alignment through RetaiLink. - Executed new product launches, promotions, and seasonal site refreshes through Shopify. - Created product descriptions and on-site content to improve conversion. - Led cross-functional execution of a full website relaunch, managing timelines and deliverables in Asana. - Analyzed customer behavior, traffic, and sales data to improve site performance and user experience. - Coordinated with warehouse, logistics, and 3PL partners to ensure accurate fulfillment and inventory flow.
Koral LLC Ecommerce Manager
Working Title • Período integral
May 2022 - Jun 2024 • 2 yrs 1 mo
Koral LLC – Ecommerce Manager - Managed ecommerce merchandising strategy to maximize visibility, conversion, and sell-through. - Oversaw inventory allocation and fulfillment coordination through Shopify and 3PL systems. - Monitored sales, traffic, conversion rates, and performance trends to inform ecommerce decisions. - Conducted A/B testing and reporting to optimize site layout, product placement, and content. - Led customer service operations including returns, exchanges, and escalations. - Developed SOPs and response templates in Gorgias to improve efficiency and customer satisfaction. - Leveraged customer feedback and service data to inform site improvements and reduce friction.
Alo Yoga / BELLA+CANVAS – Ecommerce Merchandising Specialist
Names
Aug 2020 - Jun 2022 • 1 yr 10 mos
Supported B2B and B2C ecommerce operations across multiple digital platforms. - Optimized product listings and site content to support conversion and marketing initiatives. - Assisted with email campaigns, promotions, and site updates tied to product launches.
