Michael

UI/UX Web Designer

Digital Execution Simplified • Período integral

Sep 2024 - Nov 2025 • 1 yr 2 mos

At Digital Execution Simplified, I was responsible for designing and delivering user acentered websites for small businesses and growing startups across California. I collaborated closely with brand strategists and copywriters to translate business goals into clean, high performing web experiences using Webflow and Adobe XD. I redesigned 12 outdated client websites into modern, mobile first Webflow sites, resulting in an average 50% improvement in page load speed and measurable increases in on site engagement. I also introduced responsive design audits as a standard part of the agency's delivery checklist a process still in use today. Key Achievements: Redesigned 12 business websites with full Webflow rebuild Improved average page load speed by 50% across client projects Created reusable Webflow component libraries saving 6+ hours per project Designed 20+ landing pages with conversion focused UI layouts Introduced mobile responsiveness QA process adopted agency wide

Senior Webflow Designer & Developer

Pixel Pro Design Co • Período integral

Apr 2020 - Aug 2023 • 3 yrs 4 mos

At Pixel Pro Design Co , I lead the design and development of custom Webflow websites for a diverse portfolio of clients including startups, ecommerce brands, and service based businesses. I manage end to end website projects from initial Figma wireframes to full Webflow deployment ensuring every site is responsive, fast loading, and conversion optimized. I introduced a Figma to Webflow pipeline that reduced project turnaround time by 40%, allowing the team to deliver more projects monthly without sacrificing quality. I also built and maintained over 30+ live Webflow CMS websites, integrating tools like Member stack for gated content and GSAP for advanced animations. My work directly contributed to a 35% increase in client retention for the studio.