Shadman
Meta Ads and Conversion Tracking Specialist
Habilidades

Conheça meus serviços


Portfólio
Experiência profissional
Meta Ads & Conversion Tracking Specialist
Web • Freelance
Jun 2024 - Present • 2 yrs 4 mos
Performance-focused Meta Ads and Conversion Tracking Specialist supporting lead generation, paid social campaigns, and conversion optimization for service-based businesses and online brands across international markets. Manage and optimize Facebook and Instagram advertising campaigns with a focus on qualified lead generation, efficient ad spend, and measurable business growth. Key areas of expertise include: • Meta Ads campaign strategy, setup, management, and optimization • Facebook & Instagram lead generation campaigns • Audience research, targeting, segmentation, and retargeting • Campaign structure, budget allocation, and performance optimization • Meta Pixel and Conversion API (CAPI) implementation • GA4 and Google Tag Manager setup and conversion tracking • Standard events, custom events, and custom conversions • Conversion tracking troubleshooting and data validation • Landing page performance and Conversion Rate Optimization (CRO) • A/B testing for audiences, campaigns, creatives, and landing pages • CPL, conversion rate, lead quality, and funnel optimization • Campaign performance analysis and reporting Work with service-based businesses and digital companies to build structured acquisition funnels that connect advertising, tracking, landing pages, and conversion data. Develop and maintain tracking systems to improve conversion visibility, identify tracking issues, analyze campaign performance, and support data-driven optimization. Apply audience research, campaign testing, retargeting, funnel analysis, and conversion-focused strategies to improve lead quality and advertising efficiency. Focus on building scalable Meta Ads systems supported by accurate conversion tracking, continuous testing, and ongoing performance optimization.