
Mercy A
Facebook and Instagram ads that bring real leads and sales
Habilidades

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Experiência profissional
Fiverr
Freelance • 5 yrs 4 mos
Meta Ads Expertise (Facebook & Instagram)
Feb 2025 - Present • 1 yr 8 mos
• Account Architecture: I build scalable account structures using Advantage+ Shopping Campaigns (ASC) for e-commerce, and consolidated, simplified CBO (Campaign Budget Optimization) structures for lead generation. • Creative Strategist Frameworks: I generate high-converting creative briefs for UGC (User Generated Content), static feature callouts, and founder-story videos. • Copywriting Variations: I write high-intent primary text, headlines, and descriptions designed to lower Cost Per Acquisition (CPA) and improve Click-Through Rates (CTR). • Pixel & CAPI Strategy: I guide businesses on setting up Meta Conversions API (CAPI) to combat data degradation and improve custom audience matching
Social Media Marketing & Content Strategy
Feb 2023 - Present • 3 yrs 8 mos
• Audience Research & Persona Building: I analyze raw demographic data to build detailed buyer personas, map customer journeys, and identify exact pain points. • Content Calendar Architecture: I generate data-driven 30-day content matrices across TikTok, Instagram, and LinkedIn, balancing promotional, educational, and viral-hooks content. • Hook & Script Writing: I specialize in high-retention short-form video scripting (TikTok/Reels), applying psychology-backed frameworks (PAS, AIDA) to hit 3-second hook metrics.