Meghan L

Marketing Coordinator, Member Experience

Fetch by The Dodo • Período integral

Jun 2026 - Present • 2 mos

- Coordinate member marketing initiatives for Fetch Deals and Fetch Pet Rx across multiple owned channels. - Manage marketing calendars and support the execution of lifecycle communications across email and in-app messaging. - Collaborate with cross-functional teams including Member Experience, Creative, Email, and Partnerships to execute member-facing initiatives. - Perform quality assurance on promotions and digital experiences to ensure accurate content, functionality, and a seamless member experience. - Coordinate promotional launches, content updates, and partner integrations while tracking project progress through completion. - Support a cohesive member journey by helping align communication timing, messaging, and channel strategy.

Field Marketing Manager

Ethos Veterinary Health • Período integral

Mar 2023 - Apr 2026 • 3 yrs 1 mo

- Owned end-to-end marketing strategy and execution across 5-10 veterinary hospitals, spanning digital, social, email, content, and collateral, driving a 2.8% increase in visits and 6.6% revenue growth YoY company-wide. - Developed a 3-month marketing campaign including digital, social, and content marketing that resulted in 229 additional patient visits and $227k in additional revenue. - Supported the reopening of a 24/7 veterinary ER through paid ads, organic social, email, and branded messaging, contributing to a 34% YoY increase in visits from May - December of that year. - Developed and optimized recruitment marketing campaigns, career site content, and paid social strategies that contributed to a 12–15% increase in applicant volume for hiring initiatives. - Designed and coordinated a Display campaign that generated approximately 205 estimated visits in a single quarter (+15% YoY) for a relocating veterinary hospital. - Promoted events including open houses, educational classes, fundraisers, and relocations with marketing materials, emails, and local communications. - Developed and optimized email marketing campaigns with 51% average open rates and 13–14% click rates, using performance insights to refine messaging and audience engagement strategies. - Led multi-channel engagement and retention initiatives across social and email ecosystems, optimizing audience growth, engagement, and brand trust across veterinary healthcare audiences. - Managed media relations and drafted press releases for hospital announcements and service expansions; releases have been featured in news outlets such as FOX40, AVMA, and Science Direct. - Tracked, analyzed, and reported on KPIs across all channels; used data insights to continuously optimize campaigns.

Content Marketing Manager

Kaleo Supports • Freelance

Oct 2020 - Feb 2023 • 2 yrs 4 mos

- Drove 250%+ month-over-month (MoM) engagement through daily organic content and community management. - Directed content strategy and communications across digital and promotional channels to ensure on-brand voice. - Established content quality standards and served as an internal resource on social best practices, guiding teams of 15-20 members on format, creative direction, and engagement tactics to maximize reach and consistency.