
Megan Wilson
Your Satisfaction, My Priority
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Experiência profissional
Klaviyo Email Marketing Specialist
Klaviyo • Freelance
Nov 2023 - Present • 2 yrs 7 mos
As a Klaviyo Email Marketing Specialist, I help ecommerce brands increase customer retention, engagement, and revenue through strategic email marketing campaigns and automated flows. I specialize in creating, managing, and optimizing Klaviyo email campaigns for Shopify stores, focusing on customer lifecycle marketing, segmentation, automation, and conversion optimization. Key Responsibilities: • Klaviyo account setup and integration with Shopify • Email campaign creation and management • Welcome series and lead nurturing flows • Abandoned cart recovery automation • Browse abandonment and post-purchase flows • Customer segmentation and list management • Email template design and optimization • A/B testing and performance analysis • Revenue tracking and campaign reporting • Customer retention and re-engagement campaigns Key Achievements: • Developed automated email flows to improve customer retention and repeat purchases. • Increased email engagement through targeted segmentation and personalized campaigns. • Optimized email marketing strategies to support ecommerce sales growth. • Managed email marketing operations for Shopify-based businesses. Skills: Klaviyo, Email Marketing, Shopify Email Marketing, Marketing Automation, Customer Segmentation, Email Campaigns, Abandoned Cart Recovery, Ecommerce Marketing, Customer Retention.