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Senior Media Activation Executive
WPP plc
Oct 2021 - Sep 2025 • 3 yrs 11 mos
Managed the complete lifecycle of brand display and video campaigns, including setup, trafficking, and activation on platforms including Google Ad Manager, DV360, Yahoo Display, Google Display Network as well as on publisher-run channels. •Executed successful campaigns via both direct and programmatic buys across a diverse range of channels, such as YouTube, Twitch, Abema, Tver, Spotify, Wired, Open Exchange, and Liveboard, etc. •Presented post-campaign analyses to clients, highlighting results from main media metrics and brand lift studies. •Proactively managed client communications to coordinate meeting schedules and solicit essential input for campaign activation.