
Matt S.
Gohighlevel Expert
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Experiência profissional
CRM & Marketing Automation Specialist
Commercial Service • Freelance
May 2025 - Jun 2025 • 1 mo
Key Responsibilities & Achievements: Architected and implemented end-to-end marketing automation workflows in GoHighLevel, reducing manual follow-up time by 75% and increasing lead response rates by 40% Successfully navigated A2P 10DLC compliance for high-volume SMS campaigns—handled brand registration, campaign vetting, and carrier approvals to ensure uninterrupted message delivery Integrated third-party APIs (Calendly, Stripe, Zapier) with CRM systems to create seamless data flow between appointment setting, payment processing, and lead tracking Monitored email deliverability metrics, implemented authentication protocols (DKIM/SPF), and maintained sender reputation to keep bounce rates under 2% Managed complete campaign lifecycle: planning, audience segmentation, content coordination, deployment, and performance analysis with actionable reporting Tools used: GoHighLevel, Twilio, Zapier.